One Year On: YOOSE and CtrlShift Toast A Successful Partnership
It has been an incredible ride with CtrlShift throughout this one year. YOOSE is proud to make a toast to this momentum with CtrlShift.
CtrlShift is the leader of audience-focussed marketing solutions in the Philippines. The company’s multi-disciplinary team provides marketers and publishers access to a plethora of audience segments at scale. This is achieved through a proprietary technology and a cutting-edge platform that unifies and optimises one of the most complex, fragmented ecosystems.
Looking back, Pamela Tanjangco, the Sales Strategy Director of YOOSE, said “It has been a wise decision to partner with CtrlShift. We both put customer experience at the heart of everything we do, and that is why we always try to recommend the best products to our clients. This partnership has been beneficial not only to us, but businesses in the Philippines too, particularly when they are looking to drive in-store traffic and sales through mobile.”
“Through this partnership, we have placed many global brands such as Microsoft in the minds of consumers and by working together, we help to develop and support businesses to achieve their marketing goals,” noted Tanjangco.
As the Country Lead of CtrlShift in Philippines, Eiji Macasaet, exclaimed that it has been a delightful year working with YOOSE, the leading experts in location based advertising solutions. He added, “CtrlShift is charting new territories in helping marketers and publishers reach and monetise audiences at scale. With YOOSE being our exclusive partner for a year now, we believe that we will be able to bring value to more marketers here in the Philippines, especially when mobile advertising will soon take the bigger piece of the digital advertising pie.”
One of the clients for YOOSE and CtrlShift, Frank Jason Rich, Senior Marketing Communications Manager for Microsoft, emphasised, “YOOSE has allowed us to match our content and promotions to channels where they are most relevant, which in the Philippines context is on mobile phones, traffic hotspots, and malls. Doing so places our brands in the right moments and times to engage consumers.”
Tanjangco also stated that this partnership is a testament to the accuracy of YOOSE’s platform that CtrlShift relies on to amplify the reach of their mobile ad placements.
CtrlShift is an audience-focussed marketing solutions company. With data as a spine, CtrlShift's multi-disciplinary team provides marketers and publishers effective access to a plethora of audience segments at scale. This is achieved primarily through a proprietary technology and a cutting-edge platform that unifies and optimises one of the most complex, fragmented ecosystems.
At 130 people strong, spread across 5 markets in Southeast Asia, CtrlShift boasts a large client portfolio of global, regional and local publishers and marketers. These clients depend on CtrlShift for innovative, integrated solutions to achieve their desired business outcome anywhere across the connected globe. The solutions are often comprised of various combinations of advice, strategy, data sciences, audience optimisation, technology development, operational effectiveness and marketing execution.
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YOOSE is the market leader in location based advertising solutions in Asia-Pacific and Europe. An early pioneer in location based technology, YOOSE has been delivering powerful mobile campaigns for global brands since 2008. YOOSE understands how location based technology is changing the way mobile consumers behave and interact with brands; it employs its deep expertise, wide experience and passion to help brands capture the opportunities that the rapidly evolving area of location based advertising can bring.
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