Our Solution

We set up geofences across 521 locations in the Philippines to target mobile users, which eventually reduced to 82 locations. These locations are the ones with more mobile users and prospective customers.

We set up geofences to attract working locals, and mobile users are able to find out the nearest BPI outlet using the map in the mobile ad. 



BPI's campaign achieved a CTR of more than 3x the industry average.

Are YOU evaluating the power of location based advertising?