ADIDAS - PRODUCT LAUNCHING VIETNAM OCT 2019
Find out how YOOSE drove awareness for Adidas in Vietnam
Configure Hyperlocal display ad strategy that contains new sportswear products for each of the 17 brick & mortar stores across 6 cities of Vietnam. Targeted Geofence: 200m around each location.
Footfall Attribution to drive in-store traffic as the primary KPI. Impressions and clicks/ CTR% as secondary.
YOOSE Hyperlocal Targeting technology focuses on:
- Demographic audience:
Gender: Female & Male
Hobbies: sports, sneakers
- Location: 200m radius advertising around each store in 6 cities: Hanoi, Ho Chi Minh, Da Nang, Nha Trang, Binh Duong, Hai Phong
Adidas creatives medium rectangle (300x250) and interstitial sizes (320x250/ 728x90) including Dynamic Element, indicating the distance from user’s location to nearest stores with selected App/Sites relevant to entertainment, news, shopping, fitness, etc
~1,000 footfall measured
Achieved average performance CTR