ADIDAS - PRODUCT LAUNCHING VIETNAM OCT 2019

Find out how YOOSE drove awareness for Adidas in Vietnam

CAMPAIGN OBJECTIVES

Configure Hyperlocal display ad strategy that contains new sportswear products for each of the 17 brick & mortar stores across 6 cities of Vietnam. Targeted Geofence: 200m around each location.


Footfall Attribution to drive in-store traffic as the primary KPI. Impressions and clicks/ CTR% as secondary.

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OUR SOLUTIONS

YOOSE Hyperlocal Targeting technology focuses on:

- Demographic audience:
Age: 18-30
Gender: Female & Male
Hobbies: sports, sneakers

- Location: 200m radius advertising around each store in 6 cities: Hanoi, Ho Chi Minh, Da Nang, Nha Trang, Binh Duong, Hai Phong

Adidas creatives medium rectangle (300x250) and interstitial sizes (320x250/ 728x90) including Dynamic Element, indicating the distance from user’s location to nearest stores with selected App/Sites relevant to entertainment, news, shopping, fitness, etc

RESULT

glass

2M
 ~2,000,000 views.

phone

~1,000
~1,000 footfall measured

chart

1.22%
Achieved average performance CTR

Are YOU evaluating the power of location-based advertising?

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