ALVA – Culturo Indonesia 2023

Execute a hyperlocal targeting strategy to entice this audience to visit the "ALVA Experience Center SCBD" in South Jakarta City.

Increasing brand engagement and introducing Alva Auto as a premium choice in the automotive sector.

Targeted Geofence: 2km around the main activation points.

Footfall Attribution and impressions to drive in-store traffic as the primary KPI. Clicks/ CTR% as secondary.

YOOSE Hyperlocal Targeting technology focuses on:

Demographic Audience:

• Age: 25-44
• Gender: Male
• Hobbies: Automotive, Business, Technology, Luxury brands

Location: 2km radius advertising around the ALVA Experience Center SCBD in South Jakarta City.

Creative assets employed include both standard and interstitial dynamic banners of sizes such as 300x250, 320x50, 728x90, 320x480, and 480x320. These banners showcased real-time distances from the user's location to the ALVA Experience Center, nudging them towards a visit. These ads were smartly positioned on relevant apps and websites within categories like automotive, business, and technology.

The campaign ran for a total of 14 days, with a hyper-focused strategy targeting the set demographic within a specific geofence. YOOSE also implemented a retargeting strategy, using MAIDs collected from the initial targeting campaign to remind users of Alva Auto's offerings.