DECATHLON - OPECO PPT AND OPECO OUTDOOR 2019

Following the 2018 success with Footfall Attribution campaigns, Decathlon Romania continued 2019 with two campaigns between Q1 and Q2.

Campaign objectives are standard for a footfall attribution campaign: Brand awareness, promotion of the specific Opeco deals and conversions into Footfall eventually leading to measurable ROI.

Continued Footfall Attribution setup (as in 2018)

• 1km radius influencing fence around 20 Decathlon stores

• High precision (20m to 30m) measurement fence on the stores

• Footfall attribution measurement in the form of banner display inside influencing fence + measurement fence

New in this 2019 campaigns was the banner split into 12 different themes, i.e. different set of creatives for each subject.

In total we were using 48 creatives, reporting individual results for 12 different subjects, managed as individual campaigns.