Larue – New Year's Eve Party 2022
Find out how YOOSE drove awareness for Larue in Viet Nam
CAMPAIGN OBJECTIVES
Create an Impressive New Year's Eve Experience: Larue aims to deliver a remarkable and emotional New Year's Eve party in Da Nang City.
Dynamic Ads for Live Location Promotion: Use dynamic ads to promote the party to users near six famous locations in Da Nang City.
Drive In-Store Traffic with Footfall Attribution: Focus on attracting visitors to the event venue as the primary goal, measuring footfall attribution. Impressions and clicks will be secondary metrics.


OUR SOLUTIONS
YOOSE Hyperlocal Targeting technology focuses on:
- Demographic audience:
Age: 18-55
Gender: Female & Male
Timeframe: 25 Jan 22 to 08 Feb 22
Larue creates creatives in standard sizes (300x250/320x250/728x90) and interstitial sizes (320x480/480x320), including a dynamic element with selected apps/sites relevant to news, entertainment, shopping, lifestyle, F&B, traveling, etc.
Our dynamic banner captures and drives traffic to the event location, displaying real-time distance on ads. Direction to the event location is shown after Target Audiences click on ads.