Larue – New Year's Eve Party 2022

Find out how YOOSE drove awareness for Larue in Viet Nam

CAMPAIGN OBJECTIVES

Create an Impressive New Year's Eve Experience: Larue aims to deliver a remarkable and emotional New Year's Eve party in Da Nang City.

Dynamic Ads for Live Location Promotion: Use dynamic ads to promote the party to users near six famous locations in Da Nang City.

Drive In-Store Traffic with Footfall Attribution: Focus on attracting visitors to the event venue as the primary goal, measuring footfall attribution. Impressions and clicks will be secondary metrics.

Larue
Larue

OUR SOLUTIONS

YOOSE Hyperlocal Targeting technology focuses on:

- Demographic audience:
Age: 18-55
Gender: Female & Male
Timeframe: 25 Jan 22 to 08 Feb 22

Larue creates creatives in standard sizes (300x250/320x250/728x90) and interstitial sizes (320x480/480x320), including a dynamic element with selected apps/sites relevant to news, entertainment, shopping, lifestyle, F&B, traveling, etc.

Our dynamic banner captures and drives traffic to the event location, displaying real-time distance on ads. Direction to the event location is shown after Target Audiences click on ads.




RESULT

glass

>1,3M
Targeting >1,3M impressions.

 

phone

2220
Clicks

chart

35.09%
Footfalls rate

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