RAIFFEISEN ZENTRALBANK ÖSTERREICH - DIGITAL/ZRW JUGEND
Find out how YOOSE drove awareness for Raiffeisen Zentralbank in Austria.
CAMPAIGN OBJECTIVES
Austria’s Raiffeisen Zentralbank with a mobile only Branding and Promotion campaign targeting adolescente audiences.
As creatives the decision was to go with Video only, in order to maximize CTR but also because it is seen as the maximum interest media for young audiences.
Clearly defined KPIs with CTR as main objective, impressions as secondary target and unique user marking for future retargeting.
OUR SOLUTIONS
Continued Footfall Attribution setup (as in 2018)
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1km radius influencing fence around 20 Decathlon stores
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High precision (20m to 30m) measurement fence on the stores
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Footfall attribution measurement in the form of banner display inside influencing fence + measurement fence
New in this 2019 campaigns was the banner split into 12 different themes, i.e. different set of creatives for each subject.
In total we were using 48 creatives, reporting individual results for 12 different subjects, managed as individual campaigns.
RESULT
101,000
Delivered over 101,000 views
during the campaign.
866
866 clicks
0,86%
Industry Standard CTR