Smart Masterbrand – Philippines 2023
Find out how YOOSE drove awareness for Smart Masterbrand in Philippines
CAMPAIGN OBJECTIVES
Smart Masterbrand aims to captivate customers with an enticing offer: a complimentary mini vanilla sundae upon registering your SIM card.
To achieve this goal, we are implementing a highly focused hyperlocal display ad strategy aimed at enhancing brand visibility across 51 specific locations throughout the Philippines.
Our key performance indicators (KPIs) for this campaign will be impressions and clicks, with a strong focus on Click-Through Rate (CTR%). This strategy will not only raise awareness of our brand but also drive customer engagement by leveraging the power of localized promotions.
OUR SOLUTIONS
YOOSE's Hyperlocal Targeting technology caters to:
Demographic Audience:
- Age: 20+
- Gender: Both Female and Male
- Behavioral: New Mobile Users, Budget-Conscious Consumers, Prepaid Users, Data-Intensive Users
Location: Precisely targets 51 locations in the Philippines.
Ad Creatives: Uses various ad formats (300x250, 320x50, 728x90, 320x480, 480x320) for wider reach and user ID collection.
Strategic Placement: Ads are strategically placed on selected apps and websites, ensuring they appear in contexts that resonate with the target audience.
Retargeting Campaign: a retargeting campaign is implemented to re-engage users who have previously interacted with the ads or visited the Smart Masterbrand website, nurturing their interest and increasing the likelihood of conversion.
