In principle a standard Awareness/ Promotion and Footfall campaign. One exception re. The Banner technology being used with Rich Media Live Map display.
In order to maximize Footfall the decision was taken to only use Interstitial formats, full screen panorama (640x480) and landscape (480x640) including a Rich Media Live Map.
Engagement and interaction between user and map.
By displaying the route to the nearest Superbet location, driving footfall to the Point of Sales.
High precision geofences on 408 Superbet outlets with 2km radius and Point of Sales precise footfall measurement.
