The Essence of Africa - MAY 2023

Configuring a hyperlocal display ad strategy targeting the basic Bio-Supermarkt chain of 22 supermarkets for The Essence of Africa. 

Increasing brand awareness, promoting the Powder products with Hibiscus, Baobab, and Ginger ingredients, and driving foot traffic and sales to the Bio-Supermarkt locations.

Educating the audience about the health benefits, and establishing The Essence of Africa as a top brand for vegan and nutrition products within the chain.

Targeted Geofence: 500m around each location.

Footfall Attribution to drive in-store traffic as the primary KPI. Impressions and clicks/ CTR% as secondary.

YOOSE Hyperlocal Targeting technology focuses on:

- Demographic audience:
Age: 20+
Gender: Female & Male
Hobbies: Food, Health, Lifestyles

- Location: 500m radius advertising around 22 Bio-Supermarkt chain supermarkets.

The Essence of Africa's creative ads include standard size (300x250/ 320x250/ 728x90), and interstitial sizes (320x480/480x320). These ads incorporate a dynamic element that displays the distance from the user's location to the nearest stores. They are strategically placed on selected apps and websites relevant to entertainment, news, shopping, food, and more.

Hyper-Local targeting was used to target the locations. YOOSE Footfall Attribution technology measuring online to offline conversions at the locations.