UOB - SFF SINGAPORE (NOV 2019)

Event activation campaign for UOB Singapore. Targeting a digital and tech affiliate audience to create awareness for the Singapore Fintech Festival (SFF) 2019 taking place at the Singapore Expo and Convention Centre. Promote the UOB booth at the exposition.

3 days prior to event Hyperlocal targeting around the event location.

In order to reach fintech affiliate audience, targeting on publishers (mobile websites and apps) following iAB Segmentation for “Finance”, “Digital” and “Tech”.

Using Static Banners to maximize reach.