VOLKSWAGEN - TOUAREG 2019

Through our Romanian partner for HAVAS Romania, came in a week long test campaign for Volkswagen Touareg model. 

This campaign was designed as “Guerilla”-Footfall campaign, i.e. a combination of targeting car dealers of a direct competitor brand and model and the measurement of footfall for Volkswagen outlets.

Impressions and clicks as KPIs for brand awareness, Footfall Attribution as the measurement of sales and ROI.

First step in the process was to define the locations of the competitors car dealers where the model in question was available. Together with the romanian partner we determined 13 locations. On top, 16 locations were determined for Volkswagen dealers where the Touareg model was available. In total 29 locations with 500m targeting radius, plus 20m store precise measurement radius on the Volkswagen dealers to measure footfall.

Full bannerset of static Standard and Interstitial Banners (portrait and landscape) introducing the Touarge model with a special price promotion.