VOLKSWAGEN - ID.3 ONLINE BOOKING

Find out how YOOSE drove awareness for Volkswagen in Romania.

CAMPAIGN OBJECTIVES

Volkswagen via HAVAS and our local Romanian partner agency with a brand awareness and promotional campaign.

The launch of electric model ID.3 in Romania manifested in a month long campaign. KPI in the form of impressions (awareness) and clicks (interaction).

Screen+Shot+2019-09-25+at+17.09.08
Volkswagen_id3_01

OUR SOLUTIONS

Quite standard setup, with one exception, see below:
Classic static banner set, covering Standard and Interstitial sizes

In-App and mobile website targeting following standard brand safety guidance

YOOSE location expertise was required in order to ensure the required 60/40% slit in terms of Impression deliver between two sets of locations: 60 locations with 200m radius and 13 lopations with radii between 500m and 1000m


RESULT

glass

165,000
Delivered over 165,000 views
during the campaign.

phone

60/40
60/40 location split

chart

0,97%
High Industry Standard CTR

Are YOU evaluating the power of location-based advertising?

NEWSLETTER SIGN UP