VOLKSWAGEN - ID.3 ONLINE BOOKING
Find out how YOOSE drove awareness for Volkswagen in Romania.
CAMPAIGN OBJECTIVES
Volkswagen via HAVAS and our local Romanian partner agency with a brand awareness and promotional campaign.
The launch of electric model ID.3 in Romania manifested in a month long campaign. KPI in the form of impressions (awareness) and clicks (interaction).


OUR SOLUTIONS
Quite standard setup, with one exception, see below:
Classic static banner set, covering Standard and Interstitial sizes
In-App and mobile website targeting following standard brand safety guidance
YOOSE location expertise was required in order to ensure the required 60/40% slit in terms of Impression deliver between two sets of locations: 60 locations with 200m radius and 13 lopations with radii between 500m and 1000m
RESULT

165,000
Delivered over 165,000 views
during the campaign.

60/40
60/40 location split

0,97%
High Industry Standard CTR