Founder & CEO of YOOSE talks about the role mobile will play in the coming years

Founder and CEO of YOOSE, Christian Geissendoerfer talks about the role mobile will play in coming years for marketing and advertising. This short video covers the main points of:

  • What is mobile marketing
  • What roles will it play in coming years?
  • Why is mobile considered as "the future of marketing"?
  • How much advertising budget is being invested in mobile nowadays?


YOOSE is the market leader in location based advertising solutions in Asia-Pacific and Europe. An early pioneer in location-based technology, YOOSE has been delivering powerful mobile campaigns for global brands since 2008. YOOSE understands how location-based technology is changing the way mobile consumers behave and interact with brands; it employs its deep expertise, wide experience and passion to help brands capture the opportunities that the rapidly evolving area of location based advertising can bring.

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