Geo-fencing allows you to set a perimeter around a physical location in which display ads can be delivered. For geo-fencing ads, they may include creative messages acknowledging the user’s location or may include location-based features i.e. store locator. Let say Chevrolet wants to attract customers to their dealership or has a new car model release. Tom is walking down the street and he's browsing on his phone, and sees an ad for a new Chevrolet model release. He hits the get location on the rich media ad. Your shop shows 500 meters away from him and he uses the directions to get to your store.
YOOSE is a global audience intelligence platform that aims to connect marketers with their most valuable consumer segments. We have been delivering innovative and powerful mobile campaigns for global brands since 2008. Evolving beyond location based solutions, YOOSE understands how a combination of location and audience profiling is changing the way brands interact with their consumers. We combine cutting edge innovative technology with deep expertise, experience and passion to help global brands and advertisers capture the opportunities of this fast-paced, ever-changing world of location based mobile advertising.