How Location-Based Marketing is Optimizing User Experience with Massachusetts, TripAdvisor, Radar, and Eurostar - Location Weekly Eps. 630

This week on Location Weekly, we explore four topics that demonstrate the innovation and impact of location-based marketing and technology. You’ll learn how Massachusetts is trying to protect user privacy and security by banning the sale of location data, how TripAdvisor is using OpenAI to create personalized travel recommendations for users, how Radar is helping Whataburger enhance their mobile ordering and delivery service with geofencing and location tracking, and how Eurostar is testing facial recognition check-in with iProov’s biometric verification. Don’t miss this episode of Location Weekly, where we bring you the latest news and insights on location-based marketing and technology.

Highlights

• [⚠️] Massachusetts wants to ban location data sales for privacy and security reasons.
• [🏖] TripAdvisor uses OpenAI to create personalized travel inventories for users.
• [☢️] Radar helps Whataburger improve mobile ordering and delivery with geofencing and location tracking.
• [🚉] Eurostar tests facial recognition check-in with iProov’s biometric verification.