Bridging Multi-Platform Integrations & Mapping Advancements: Unveiling New Dimensions in Geo-Technology & Retail Outreach - Location Weekly Episode 640

Delve into this episode that sheds light on the latest in geo-technology and retail outreach. Discover Shopify Audiences' newly added integrations with platforms like TikTok, Snap, and Criteo, aiming to broaden merchants' customer reach. Learn about the collaboration of Forever21 with the SMS platform, Attentive, as they revolutionize personalized messaging for Black Friday using location data and customer preferences. Get to know about Radar's innovative mapping platform designed for developers, which incorporates location data from renowned sources. Lastly, explore Atly's "Ask Around" tool, crafted to facilitate location-based queries, letting users gain recommendations from local experts on various places, events, and activities.

Highlights

• [🛍️] Shopify Audiences Integration: Introducing integrations with TikTok, Snap, and Criteo to enable merchants to tap into diverse platforms and amplify their customer reach.
• [📱] Forever21 & Attentive Collaboration: Strategizing personalized messaging for Black Friday by leveraging location data and customer preferences, ensuring timely and relevant offers.
• [🌐] Radar's Custom Mapping Platform: Unveiling a dynamic mapping platform for developers, permitting the creation of tailored maps using data from Foursquare, OpenStreetMap, and Mapbox.
• [🔍] Atly's Ask Around Tool: Presenting a unique tool for location-centric questions and answers, assisting users in securing expert and local recommendations on places and activities.