From Show Houses to Phone Box Galleries: Unveiling Creative Surprises in Location Weekly Episode 643

In Location Weekly Episode 643, immerse yourself in the fascinating world of location-based marketing and technology. Experience the enchantment of Anthropologie and Pinterest's holiday show house, where a Brooklyn Heights brownstone becomes a shoppable wonderland. Journey to London's smallest art gallery, housed in a transformed phone box, showcasing renowned artworks by Max Ernst and Dora Maar. Explore InMobi's innovative addressability gradient, enabling precise targeting in the cookieless era. Lastly, witness the seamless integration of the metaverse and physical world as Claire's launches a physical collection inspired by their Roblox environment.

Highlights

• [🏠] Anthropologie & Pinterest's holiday show house in Brooklyn Heights combines QR codes and stunning decor, bridging digital and physical worlds.
• [🖼️] London's smallest art gallery, housed in a phone box near the British Museum, showcases famous artworks by Ernst & Maar, bringing art accessibility to unexpected spaces.
• [🔎] InMobi's addressability gradient offers marketers precise targeting amidst the cookieless era, using MAIDs and people-based IDs.
• [🌐] Claire's launches a physical collection inspired by its Roblox metaverse project, Shimmerville, connecting with a vibrant audience.