Revolutionizing Sampling and Navigating Location Data with Innovative Strategies - Location Weekly Episode 644

In Location Weekly Episode 644, discover cutting-edge approaches in location-based marketing and data utilization. Unveil Frios, a novel product sampling technology employing vending machines to dispense free samples while collecting valuable consumer information. Explore the evolving landscape of location data trends, including the challenges and opportunities presented by privacy and ID regulations. Join the hosts as they interview Lauren Selman, the visionary founder and CEO of Frosk, a leading provider of personalized location-based marketing solutions for restaurants and retailers. Lastly, gain insights from Home Depot's senior director of data science and analytics, Matt Jones, as he highlights the company's data-driven approach, leveraging location data to optimize operations, marketing, and customer engagement.

Highlights

• [🌟] Experience the future of product sampling with Frios: vending machines revolutionizing engagement and data collection.
• [🗺️] Navigate location data trends, privacy regulations, and the power of audience-based targeting and data fusion.
• [🔍] Dive into an exclusive interview with Frosk's CEO, exploring personalized location-based marketing solutions for tailored experiences.
• [🏢] Gain valuable insights from Home Depot's data-driven approach, leveraging location data, AI, and loyalty programs for operational optimization and customer engagement.