Multicultural DSP, Local Attractions, 3D Mapping, and Creative Outdoor Advertising - Location Weekly Episode 646

In Location Weekly Episode 646 we will explore AdTheorent's partnership with Hero Media, launching Hero One, a machine learning-powered black-owned DSP. Learn about Google's new feature, "Things to Do," showcasing nearby attractions and activities based on user location and preferences, sparking a discussion on its effectiveness compared to other platforms. Uncover Snap's acquisition of Pixel8Earth, a crowdsourced 3D mapping company, and its alignment with Snap's vision of the metaverse. Lastly, explore JCDecaux's campaign, "The Art of Outdoor," highlighting the creative possibilities of outdoor advertising through various formats and technologies, with captivating examples and innovations.

Highlights

• [🎯] AdTheorent and Hero Media Partnership: Hero One, a machine learning-powered black-owned DSP.
• [📍] Google's "Things to Do" Feature: New feature showcasing nearby attractions and activities based on user preferences, sparking insights on its effectiveness compared to other platforms.
• [🌍] Snap's Acquisition of Pixel8Earth: The implications of Snap's acquisition of the 3D mapping company and its alignment with Snap's metaverse vision.
• [🖼️] JCDecaux's "The Art of Outdoor" Campaign: The creative possibilities of outdoor advertising through JCDecaux's campaign.