AI, Indoor Navigation, Voice Commerce, and More: Our Predictions for Location-Based Marketing in 2024 - Location Weekly Episode 651

In Location Weekly Episode 651, we dive into the exciting predictions and trends shaping the world of location-based marketing and technology. Join us as the hosts discuss the surge of AI, the resurgence of indoor navigation, the rise of voice commerce, the dominance of FAST (free ad-supported television), the growth of AR/VR, advancements in measurement, and highlight notable companies to watch. Stay tuned for valuable insights and engaging discussions on these compelling topics.

Highlights

• [🚀] AI Surge in 2024: Growth, creative applications, crypto integration, and rising AI stocks.
• [🌐] Indoor Navigation Resurgence: Wi-Fi, ultra-wideband, computer vision, Bluetooth beacons, and RFID tracking advancements.
• [🔊] Voice Commerce Rise: Projected 77 million US homes with smart voice assistants by 2025, emphasizing natural language processing.
• [📺] FAST Takeover: CTV and OTT viewing growth, a shift to free ad-supported platforms, and limitations on paid subscriptions.
• [🔮] AR/VR Growth: Retail adoption of virtual try-on, expanding AR use cases, and an anticipated Apple-Meta VR battle.
• [📏] Measurement Advances: Changes in open, attention, co-viewing, and outcome-based measurement, impacting brands and marketers.
• [💼] Companies to Watch: Nvidia for AI infrastructure, and chip companies like Intel, AMD, and Qualcomm for AI-powered PCs.