Nearly 66% of consumers use smartphones while dining to look for reviews and coupons.
By understanding the preferences of multi-device users, brands can harness the power of personalisation and tailor messages to the right person at the right time through the right device.
$1 trillion worth of sales in the United States was influenced by mobile in 2015, and 78% of local mobile searches were converted into purchases.
Find out how retailers can leverage mobile advertising to acquire new customers and increase sales.
According to MarketingLand, 60% of shopping movement came from smartphones from November to December.
41% of marketers deemed mobile attribution as a major stumbling block, but fret not, the solution is here.
With mobile consumption rates increasing significantly, the future is bright for companies investing in a mobile strategy.
The more informed and comfortable a consumer is, the more willing they are to purchase. And in this case, the preferred method seems to be their mobile phones.
Nowadays, the most popular method of brand interaction is via mobile, and that hinges a lot on location.
Micro-moments is exactly when brands need to be ready, to be there when your consumers need you most, and beacons do exactly just that.
Being mobile friendly is not enough anymore. Your mobile marketing strategy needs to be mobile optimised at the very least, and mobile responsive to win users over.
Download our infographic today to find out how luxury retailers can leverage mobile advertising!
Want to do mobile retargeting but are not sure of the ways to do it? Read on to find out more.
Technology helps marketers make better decisions to reach the right audiences at the moments that matter.
Brands are still underutilising video advertising despite it being a dominant and engaging medium.
According to a recent survey done, mobile users were not willing to pay for ad blockers on their mobile devices, which might not necessarily be a threat to brands and publishers.
Read on to find out the growth of the YOOSE team!
With mobile devices taking over our everyday lives, 80% of millennials will make purchases under the influence of mobile ads.
It was reported by PricewaterhouseCoopers that this is the sixth consecutive year of double-digit, year-over-year growth for online advertising, and mobile contributes 40% of it.
2016 is the year to put additional effort into mobile advertising, with mobile being the main platform for interaction between consumers and businesses.