The total retail sales in Southeast Asia, mainly Malaysia, Indonesia, Philippines, Thailand, Vietnam and Singapore, will hit $786.5 billion this year. This takes up 3.6% of worldwide sales.
Brands are leaning towards native advertising which blend in with the surrounding content or app space in order for ads to appear less intrusive and interruptive.
Mobile now has the ability to reach television-sized audiences and beyond, and this is really good news for marketers.
Nearly 66% of consumers use smartphones while dining to look for reviews and coupons.
By understanding the preferences of multi-device users, brands can harness the power of personalisation and tailor messages to the right person at the right time through the right device.
$1 trillion worth of sales in the United States was influenced by mobile in 2015, and 78% of local mobile searches were converted into purchases.
Find out how retailers can leverage mobile advertising to acquire new customers and increase sales.
According to MarketingLand, 60% of shopping movement came from smartphones from November to December.
41% of marketers deemed mobile attribution as a major stumbling block, but fret not, the solution is here.
With mobile consumption rates increasing significantly, the future is bright for companies investing in a mobile strategy.
The more informed and comfortable a consumer is, the more willing they are to purchase. And in this case, the preferred method seems to be their mobile phones.
Nowadays, the most popular method of brand interaction is via mobile, and that hinges a lot on location.
Micro-moments is exactly when brands need to be ready, to be there when your consumers need you most, and beacons do exactly just that.
Being mobile friendly is not enough anymore. Your mobile marketing strategy needs to be mobile optimised at the very least, and mobile responsive to win users over.
Download our infographic today to find out how luxury retailers can leverage mobile advertising!
Want to do mobile retargeting but are not sure of the ways to do it? Read on to find out more.
Technology helps marketers make better decisions to reach the right audiences at the moments that matter.
Brands are still underutilising video advertising despite it being a dominant and engaging medium.
According to a recent survey done, mobile users were not willing to pay for ad blockers on their mobile devices, which might not necessarily be a threat to brands and publishers.
Read on to find out the growth of the YOOSE team!