As 2016 is predicted to be the year of the beacons, we sat down with Asif Khan, president and founder of the LBMA, to get his predictions about mobile and beacons.
Find out how the location based advertising experts, YOOSE, helped Conrad Dubai to drive awareness for their Special Family Package.
Mobile ad blockers have been making headlines across the world this past month. We believe that this is the wake-up call the industry needs to improve mobile advertising.
Location Based Advertising expert YOOSE announces the hire of Felix Braun as Chief Financial Officer.
Find out how the location based advertising experts, YOOSE, helped Braun to drive awareness for their new shavers and Father's Day deal.
The YOOSE team flew in from Singapore and Dubai to hit the beach with Storm Creatives for a joint team building in beautiful Mui Ne, Vietnam.
Find out how location-based advertising is helping luxury go mobile in our latest YOOSE Insight Report.
Overall, it’s about the agility of having an integrated location-based solution that can quickly be tailored to meet changes in consumer behaviour.
Location brings Givenchy closer to mobile consumers: how an outstanding Secondary Action Rate lifted store visits across Saudi Arabia.
Location-based advertising experts, YOOSE, worked with agency Iconiction to create a location-based solution for the luxury brand that could bring mobile consumers and Givenchy together.
We had great fun taking part in this year’s Walkabout, Singapore’s annual open house for technology companies.
YOOSE collaborated with leading solution integrator AQN and Telkomsel to create geofences across five Indonesian cities to launch their 4G LTE service across the country.
‘It’s always a pleasure to take part in CommunicAsia, especially this year with its special focus on the rise of mobile’ - Christian Geissendoerfer
YOOSE CEO Christian Geissendoerfer has been named as one of the top 20 people to meet at this year’s CommunicAsia. CommunicAsia is the the largest integrated ICT event in the Asian region.
Find out how American furniture chain store Crate & Barrel captured the attention of Dubai shoppers about in-store competition.
Find out how Vertu used location-based advertising to get 6.23% CTR for its Bentley phone campaign.
So far, retargeting has been largely based on browsing history using “cookies’. However, in a mobile world, this is all about to change.
In support of FCB New Zealand’s 1000 Hours Project, YOOSE will be YOOSE-ing its expertise in location-based advertising to support the fight against child abuse in New Zealand.
Location-based advertising expert YOOSE will now offer beacons, location-specific Wi-Fi ads and location-based retargeting alongside its well-established GPS geo-targeting services.
Hotmob and YOOSE team up in an exclusive partnership to introduce hyperlocal mobile advertising in Hong Kong.
Location Based Marketing Association Launches New Singapore Chapter to Champion Asia’s Leading Tech Innovators
November 5, 2012 – The Location Based Marketing Association (LBMA) today announces the launch of LBMA Singapore. The new regional chapter of this established global industry association aims to promote and support Asia’s most innovative companies working in the fast developing location-based services (LBS) market through an ongoing programme of collaboration, education and research.