According to a recent survey done, mobile users were not willing to pay for ad blockers on their mobile devices, which might not necessarily be a threat to brands and publishers.
Read on to find out the growth of the YOOSE team!
With mobile devices taking over our everyday lives, 80% of millennials will make purchases under the influence of mobile ads.
It was reported by PricewaterhouseCoopers that this is the sixth consecutive year of double-digit, year-over-year growth for online advertising, and mobile contributes 40% of it.
2016 is the year to put additional effort into mobile advertising, with mobile being the main platform for interaction between consumers and businesses.
By employing location based mobile advertising the right way, it increases relevancy and awareness for brands.
It has been an incredible ride with CtrlShift throughout this one year.
Location based marketing presents a good opportunity for marketers to engage and interact with consumers.
Do not ignore mobile advertising as mobile is driving a paradigm shift in marketing.
While there are challenges for retailers to understand how to leverage on location based advertising, it is pertinent that retailers jump on the bandwagon for location based advertising today to drive in store visits and sales.
In-app native advertising (ads not running on Facebook) will significantly drive mobile ad growth and generate 63% of mobile display advertising revenue by 2020.
Mobile advertising was estimated to have grown by 72% in 2015, and an average annual growth rate of 32% a year was forecasted, from 2015 to 2018.
Read on to find out more about the dominant forms of mobile advertising.
How Clinique utilised location, demographic and category targeting to drive footfall to their stores
Find out how Clinique used 3 levels of audience targeting to promote their bonus offer to their right target audience in Thailand.
2017 will mark a major milestone for digital ads, as the total ad spending for digital surpasses TV for the first time in history, as reported by eMarketer.
Find out what Christian Geissendoerfer, Founder & CEO of YOOSE, has to say about location based advertising!
Find out why taking up mobile advertising is a smart and safe bet, making it more than just a “should have” for your advertising campaigns.
When a premium motor insurance provider in the Middle East wanted to drive footfall to their stores, they turned to YOOSE for an end-to-end mobile advertising solution to reach their target audience.
Together with AQN, YOOSE is very proud to announce that Telkomsel’s “Grapari Visit” campaign has been named as a finalist for Best Campaign - Location-Based Marketing at Marketing’s Mob-Ex Awards 2016.
Find out more about the guide to planning a mobile campaign that we have put together to help you get the most out of your mobile advertising campaigns.