Find out how Vertu used location-based advertising to get 6.23% CTR for its Bentley phone campaign.
So far retargeting has been largely based on browsing history using “cookies’. However, in a mobile world this is all about to change...
In support of FCB New Zealand’s 1000 Hours Project, YOOSE will be YOOSE-ing its expertise in location-based advertising to support the fight against child abuse in New Zealand.
Location-based advertising expert YOOSE will now offer beacons, location-specific Wi-Fi ads and location-based retargeting alongside its well-established GPS geo-targeting services.
Hotmob and YOOSE team up in an exclusive partnership to introduce hyperlocal mobile advertising in Hong Kong.
Location Based Marketing Association Launches New Singapore Chapter to Champion Asia’s Leading Tech Innovators
November 5, 2012 – The Location Based Marketing Association (LBMA) today announces the launch of LBMA Singapore. The new regional chapter of this established global industry association aims to promote and support Asia’s most innovative companies working in the fast developing location-based services (LBS) market through an ongoing programme of collaboration, education and research.
YOOSE today announces its selection as a finalist for the 2011 Red Herring Top 100 Asia Award. The Singapore based hyper-local mobile ad network represents one of only two companies from Singapore to be short listed for the award from the category of Marketing/Advertising/PR and one of nine from that same category Asia-wide.