Nowadays, the most popular method of brand interaction is via mobile, and that hinges a lot on location.
Micro-moments is exactly when brands need to be ready, to be there when your consumers need you most, and beacons do exactly just that.
Being mobile friendly is not enough anymore. Your mobile marketing strategy needs to be mobile optimised at the very least, and mobile responsive to win users over.
Download our infographic today to find out how luxury retailers can leverage mobile advertising!
Want to do mobile retargeting but are not sure of the ways to do it? Read on to find out more.
Technology helps marketers make better decisions to reach the right audiences at the moments that matter.
Brands are still underutilising video advertising despite it being a dominant and engaging medium.
According to a recent survey done, mobile users were not willing to pay for ad blockers on their mobile devices, which might not necessarily be a threat to brands and publishers.
Read on to find out the growth of the YOOSE team!
With mobile devices taking over our everyday lives, 80% of millennials will make purchases under the influence of mobile ads.
It was reported by PricewaterhouseCoopers that this is the sixth consecutive year of double-digit, year-over-year growth for online advertising, and mobile contributes 40% of it.
2016 is the year to put additional effort into mobile advertising, with mobile being the main platform for interaction between consumers and businesses.
By employing location based mobile advertising the right way, it increases relevancy and awareness for brands.
It has been an incredible ride with CtrlShift throughout this one year.
Location based marketing presents a good opportunity for marketers to engage and interact with consumers.
Do not ignore mobile advertising as mobile is driving a paradigm shift in marketing.
While there are challenges for retailers to understand how to leverage on location based advertising, it is pertinent that retailers jump on the bandwagon for location based advertising today to drive in store visits and sales.
In-app native advertising (ads not running on Facebook) will significantly drive mobile ad growth and generate 63% of mobile display advertising revenue by 2020.
Mobile advertising was estimated to have grown by 72% in 2015, and an average annual growth rate of 32% a year was forecasted, from 2015 to 2018.
Read on to find out more about the dominant forms of mobile advertising.