NewsFUN ADVERTISING 101: A little dynamic content goes along way.
First, let’s address the elephant in the room: people hate ads. Including marketers themselves....
FUN ADVERTISING 102: Where did my clicks go?
Any person who has run a campaign on Facebook or Google (or any other digital...
So you think you can target your audience?
“Identify your specific target audience, focus on selected channels and choose only high...
The Power of location: Enabling the travel and Tourism industry
The tourism and travel industry must be considered a rather late starter for mobile...
How automotive brands can leverage on smart digital marketing strategies.
Nowadays, customers are doing research with online tools for the best deals before purchasing or...
How can hyper-local advertising benefit Vietnam F&B Marketers?
In the morning, the first thing we do is to check our phones. At night, our phones are where we...
How can recruiters benefit from precise location targeting?
Over the last 4 years, smartphones ownership has grow n tremendously around the world. In 2014,...
