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An overview of Location-based Marketing

Here we are in today’s world of Marketing 5.0, where technology and digital transformation...

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YOOSE Dynamic Weather Ads

YOOSE Dynamic weather targeting empowers companies to tap into the purchase and mood...

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FUN ADVERTISING 101: A little dynamic content goes along way.

First, let’s address the elephant in the room: people hate ads. Including marketers themselves....

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FUN ADVERTISING 102: Where did my clicks go?

Any person who has run a campaign on Facebook or Google (or any other digital...

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So you think you can target your audience?

“Identify your specific target audience, focus on selected channels and choose only high...

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The Power of location: Enabling the travel and Tourism industry

The tourism and travel industry must be considered a rather late starter for mobile...

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How automotive brands can leverage on smart digital marketing strategies.

Nowadays, customers are doing research with online tools for the best deals before purchasing or...

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How can hyper-local advertising benefit Vietnam F&B Marketers?

In the morning, the first thing we do is to check our phones. At night, our phones are where we...

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How can recruiters benefit from precise location targeting?

Over the last 4 years, smartphones ownership has grown tremendously around the world. In 2014,...

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