Posts about News

Location-based marketing (LBM) is a strategy that uses the location of customers' mobile devices to...

In the rapidly evolving landscape of digital marketing, businesses are constantly seeking...

COVID-19 certainly disrupted a marketer’s playbook, creating new roadblocks and changing the...

Here we are in today’s world of Marketing 5.0, where technology and digital transformation...

First, let’s address the elephant in the room: people hate ads. Including marketers themselves....

Any person who has run a campaign on Facebook or Google (or any other digital...

“Identify your specific target audience, focus on selected channels and choose only high...

The tourism and travel industry must be considered a rather late starter for mobile...

Nowadays, customers are doing research with online tools for the best deals before purchasing or...

In the morning, the first thing we do is to check our phones. At night, our phones are where we...